Growing role of e-commerce is a basic trend, which determines actions and plans of logistics companies around the world. Logistics operators are expected to have operational flexibility and be ready to make immediate changes in response to customer demands. The specificity of logistics services for e-commerce industry comes down to as fast execution of an order as possible. Items ordered on the network cannot wait.
Predicting the behavior of customers of this industry is not easy and that is the reason why it is difficult to plan resources optimally.

Can transport service be an additional element of an online store’s marketing strategy?

Optilo allows for automatic scheduling of transfer of goods from an online store to customer, as well as for the flow of information. Information about the delivery status available through a mobile application. Effective management of subcontractor selection must go along with high quality of the provided service. All these elements packed into the same system – Optilo.

Optilo allows logisticians to create best strategies using:

Integration with suppliers’ and carriers’ systems allows for automation of processes and communication, which saves time for administrative tasks.

Minimised logistics costs

Optimal selection of subcontractors in a specified area, guaranteeing the lowest cost of the service and its timely execution.

High quality customer service

Deliveries to customers according to schedules.


Consideration of all principles of the industry arising from market characteristics, and also constraints associated with addresses and delivery hours.

Monitoring and control

Complete information on shipment status and immediate notification about the delays.


Management and control of all company’s operations, from the strategic level to the operational level, allowing effective planning.

Optilo route planning

Helping to make the right decisions in the shortest time possible:
automatic supply planning, selection of couriers, complaint handling. Key benefits include lower transport costs, increased productivity, shorter execution time, and improved communication with customers and subcontractors.

Designation of service areas

Minimising the cost of travel from the point of departure to each customer, taking into account the distance to travel.

Simulations of contracts’ values

Analysis of eg. historical volumes basing on different price lists and suppliers – to make strategic decisions on selecting operators or on distributing tasks for them.

Price lists

Central database containing all transport rates. In tenders and contracts simple tariffs with several variables are rare nowadays. Each contractor, vehicle, or relationship may have assigned an individual, multi-criteria price list. Warranty of selecting the best rate.

Mobile app

Real-time contact with driver, transmission of orders and use of statuses allows for providing high quality customer service.

Communication module

Real-time communication with driver/customer. Full tracking of deliveries